The Hong Kong Jockey Club – Refreshed (Branding Design, Visual Identity & Logo System Design)

Date: April 2013

Skills: branding & visual identity

Client: The Hong Kong Jockey Club

The Hong Kong Jockey Club Refreshed Program， naming and logo design.

Graphic Design / Branding Design / Typography / Concept Creative / Creative Marketing

Business Is Better With Friends (Advertisement Design)

Business Is Better With Friends (Advertisement Design)

Sun Hung Kai Properties – The World Trade Centre (Direct Mail)

Sun Hung Kai Properties – The World Trade Centre (Direct Mail)

The Racing Club – Members Kit 2011-2012 (Brochure Design, Book Design & Packaging Design)

The Racing Club – Members Kit 2011-2012 (Brochure Design, Book Design & Packaging Design)

Goldenmars Technology Holdings Limited (Branding, Visual Identity & Logo System Design)

Finsta (Website Design, Animation & Programming)

Finsta (Website Design, Animation & Programming)

Hong Wo Lok Health Club 康和樂 (logo design and brand identity)

Mind Blaze Communications Limited (Visual Identity & Logo System Design)

Nanyang Brother – Calendar 2008 (Calendar Design & Packaging Design)

Nanyang Brother – Calendar 2008 (Calendar Design & Packaging Design)

Citylife Magazine (Logo Design & Magazine Design)

Much Creative Communication Limited (Flash Website Design, Programming & Animation)

Much Creative Communication Limited (Flash Website Design, Programming & Animation)

Franck Muller (Catalog Design, Brochure Design & Book Design)

Franck Muller (Catalog Design, Brochure Design & Book Design)

www.intdesign.com.hk (Website Design and Brand Image)

Sun Hung Kai Properties – BIZ Calendar 2011 (Calendar Design & Packaging Design)

Sun Hung Kai Properties – BIZ Calendar 2011 (Calendar Design & Packaging Design)

The Racing Club – With The Star (Promotion design)

The Racing Club – With The Star (Promotion design)

One Mall 宝龙一城厦门 (Signage Design)

Catlog Media And Communication Limited (Catalog Design & Brochure Design)

Catlog Media And Communication Limited (Catalog Design & Brochure Design)

Catlog Media And Communication Limited (Branding Design, Visual Identity & Logo System Design)

Lee Gardens Offices (HTML5 Website Design & Programing)

Lee Gardens Offices (HTML5 Website Design & Programing)

Crestron Electronics (Brochure Design & Book Design)

Crestron Electronics (Brochure Design & Book Design)

Hang Sang Bank – Now you could even redeem your Cash Dollar at the Clubhouses (Advertisement)

Hang Sang Bank – Now you could even redeem your Cash Dollar at the Clubhouses (Advertisement)

Links of London – Watch Over Me (Promotion Design)

Links of London – Watch Over Me (Promotion Design)

HONG KONG JOCKEY CLUB PRIORITY – JAPAN CUP (DIRECT MAIL & EMAIL DIRECT MAIL)

HONG KONG JOCKEY CLUB PRIORITY – JAPAN CUP (DIRECT MAIL & EMAIL DIRECT MAIL)

Lane Crawford (Print Ad)

Lane Crawford (Print Ad)

Cafe – Floating Space Concept (Interior Design)

Cafe – Floating Space Concept (Interior Design)

Fresenius Medical Care (Brochure)

Fresenius Medical Care (Brochure)

Double Happiness (Branding Design, VI Design, Logo Design & Promotion Design)

The 7 Western China International Economic & Trade Fair (Brochure Design & Book Design)

The 7 Western China International Economic & Trade Fair (Brochure Design & Book Design)

London Retail Flagship (Interior design)

London Retail Flagship (Interior design)

The Racing Club – Riding High Down Under (Promotion Design)

The Racing Club – Riding High Down Under (Promotion Design)

Relive Desk Furniture Design (Interior Design)

Relive Desk Furniture Design (Interior Design)

Sun Hing Vision Group (HTML5 Website design & Programming)

Sun Hing Vision Group (HTML5 Website design & Programming)

Much Creative Communication Limited (Branding, Visual Identity & Logo System Design)

The Endeavourers Leung Lee Sau Yu Memorial Primary School 勵志會梁李秀娛紀念小學 (Interior Design & Build)

The Endeavourers Leung Lee Sau Yu Memorial Primary School 勵志會梁李秀娛紀念小學 (Interior Design & Build)

Sun Hung Kai Properties – Metroplaza Kwai Fong (Direct Mail)

Sun Hung Kai Properties – Metroplaza Kwai Fong (Direct Mail)

93 WYS kwun Tong (INTERIOR DESIGN)

93 WYS kwun Tong (INTERIOR DESIGN)

11 Macdonnell Road Central Hong Kong 香港中環麥當勞道11號

11 Macdonnell Road Central Hong Kong 香港中環麥當勞道11號

Korean Restaurants (Logo System Design)

Sun Hung Kai Properties – OfficeLife November 2009 (Magazine & Book Design)

Sun Hung Kai Properties – OfficeLife November 2009 (Magazine & Book Design)

Saitara Peak Seaview Villas in Chaweng, Koh Samui by Saitara Group (Interior Design)

Skyway Center Office (INTERIOR DESIGN & BUILD)

Skyway Center Office (INTERIOR DESIGN & BUILD)

The Racing Club – Art Of Motion (Promotion Design)

The Racing Club – Art Of Motion (Promotion Design)

The Racing Club – Birthday Card 2011 (Promotion Design)

The Racing Club – Birthday Card 2011 (Promotion Design)

The Hong Kong Jockey Club – Tourism Kit (Brochure Design & Book Design)

The Hong Kong Jockey Club – Tourism Kit (Brochure Design & Book Design)

The Hong Kong Jockey Club – Refreshed (Branding Design, Visual Identity & Logo System Design)

Savills – Prime Development Site in Kwun Tong (Brochure Design)

Savills – Prime Development Site in Kwun Tong (Brochure Design)

DRYING LIGHT (Lamp Design)

DRYING LIGHT (Lamp Design)

The Hong Kong Jockey Club – Staff Welcome Kit (Packaging Design & Product Design)

The Hong Kong Jockey Club – Staff Welcome Kit (Packaging Design & Product Design)

Seaside Sonata – Red Pocket Design

The Racing Club – Race With The Spirit Rider (Promotion Design)

The Racing Club – Race With The Spirit Rider (Promotion Design)

Landscape Trend (Poster Design, Promotion Design, Art & Design Lab)

Landscape Trend (Poster Design, Promotion Design, Art & Design Lab)

The Racing Club – Share the winning glory (Advertisement Design)

The Racing Club – Share the winning glory (Advertisement Design)

Catlog Magazine (Website Design & Programming)

Catlog Magazine (Website Design & Programming)

The Racing Club – Luminous Enchantment (Promotion Design)

The Racing Club – Luminous Enchantment (Promotion Design)

The Hong Kong Jockey Club – (Brochure Design & Book Design)

The Hong Kong Jockey Club – (Brochure Design & Book Design)

Saitara Peak Seaview Villas in Chaweng, Koh Samui (Interior Design)

Saitara Peak Seaview Villas in Chaweng, Koh Samui (Interior Design)

The Racing Club – Melbourne Cup (Advertisement)

The Racing Club – Melbourne Cup (Advertisement)

Sun Hung Kai Properties – OfficeLife November 2010 (Magazine & Book Design)

Sun Hung Kai Properties – OfficeLife November 2010 (Magazine & Book Design)

The Hong Kong Jockey Club – The Racing Club (Welcome Kit 2008-2009)

The Hong Kong Jockey Club – The Racing Club (Welcome Kit 2008-2009)

Icon International Model Management Ltd. (Website design)

Icon International Model Management Ltd. (Website design)

Double Happiness – Four Gentlemen (Packaging Design)

Double Happiness – Four Gentlemen (Packaging Design)

The Racing Club – Sense of Passion (Promotion Design)

The Racing Club – Sense of Passion (Promotion Design)

Cosmo Kowloon Hotel (Signage System Design)

Cosmo Kowloon Hotel (Signage System Design)

PRÉCÉDÉE artspace

PRÉCÉDÉE artspace

NEOWHITE ELECTRICAL (Logo Design & Interior Design)

The Racing Club – Race Form Pole (Promotion Design)

The Racing Club – Race Form Pole (Promotion Design)

Catlog Magazine – April Issue (Styling, Magazine Design & Book Design)

Catlog Magazine – April Issue (Styling, Magazine Design & Book Design)

Kiddult Land (Brandinging, Visual Identity & Logo System Design)

Kosmopolito Hotel (Branding Design, Visual Identity & Logo System Design)

ALCHEMIST CREATIONS (Branding Creative Strategic and Website Design)

Sun Hung Kai Properties – Millennium Trade Centre (Direct Mail)

Sun Hung Kai Properties – Millennium Trade Centre (Direct Mail)

kiddult Land (Flash Website Design, Animation & Programming)

kiddult Land (Flash Website Design, Animation & Programming)

The Racing Club – Welcome Kit 2009-2010 (Brochure Design, Book Design & Packaging Design)

The Racing Club – Welcome Kit 2009-2010 (Brochure Design, Book Design & Packaging Design)

Restaurant (interior design)

Restaurant (interior design)

Daido Group (Logo System Design)

The Racing Club – Set A Light (Promotion Design)

The Racing Club – Set A Light (Promotion Design)

Icon International Model Management Ltd. & Talent Bang Ltd. (Branding Design, VI Design & Logo System Design)

Citylife Magazine – Cariter 2006 (Magazine Design & Book Design)

Citylife Magazine – Cariter 2006 (Magazine Design & Book Design)

Love Hong Kong, Cannot See Clear (Typography, Art & Design Lab)

Love Hong Kong, Cannot See Clear (Typography, Art & Design Lab)

Lee Garden – A Small Step Away A Giant Leap in Value (Leaflet Promotion)

Lee Garden – A Small Step Away A Giant Leap in Value (Leaflet Promotion)

RICHILL PROPERTIES 裕升置業 (logo design and brand identity)

Neowhite Electrical Office Design (Interior Design)

Saitara Peak Boutique Residence – Thailand (Logo Design)

Eaton Hong Kong (Way-finding System Design)

Eaton Hong Kong (Way-finding System Design)

Art Deco Furniture (Branding Design, Visual Identity & Logo System Design)

Sun Hung Kai Properties – Office Leasing Leaflet (Leaflet Design)

Sun Hung Kai Properties – Office Leasing Leaflet (Leaflet Design)

Sun Hung Kai Properties – C-Bons International Center (Flash Website Design & Programing)

Sun Hung Kai Properties – C-Bons International Center (Flash Website Design & Programing)

Art Deco Furniture (Signage Design)

Art Deco Furniture (Signage Design)

inT design furniture (Branding Design, Visual Identity & Logo System Design)

The Hong Kong Jockey Club (Brochure Design & Book Design)

The Hong Kong Jockey Club (Brochure Design & Book Design)

Hysan Development Company Limited – Leighton Center (Promotion Design)

Hysan Development Company Limited – Leighton Center (Promotion Design)

Franck Muller – (Advertisement)

Franck Muller – (Advertisement)

Retail Concept Store of Flower & Tea House (Interior Design)

Retail Concept Store of Flower & Tea House (Interior Design)

Design With Heart Program (Poster Design & Typography Design)

Design With Heart Program (Poster Design & Typography Design)

PUYI OPTICAL BROCHURE

PUYI OPTICAL BROCHURE

Hang Sang Bank – Reward Here • Enjoy Here (Advertisement)

Hang Sang Bank – Reward Here • Enjoy Here (Advertisement)

The Hong Kong Jockey Club – The Racing Club Birthday Card (Promotion Design)

The Hong Kong Jockey Club – The Racing Club Birthday Card (Promotion Design)

Catlog Magazine – May Issue (Magazine Design & Book Design)

Catlog Magazine – May Issue (Magazine Design & Book Design)

Double Happiness – Souvenir Gift (Packaging Design)

Double Happiness – Souvenir Gift (Packaging Design)

Lee Garden Office Plus – Work Smart. Play Hard! (Advertisement Design & Promotion Design)

Lee Garden Office Plus – Work Smart. Play Hard! (Advertisement Design & Promotion Design)

Goldenmars Technology Holdings Limited (Packaging Design)

Goldenmars Technology Holdings Limited (Packaging Design)

YING WAH TRANSPORTATION (logo design and brand identity)

The Racing Club – On The Path To Victory (Advertisement Design)

The Racing Club – On The Path To Victory (Advertisement Design)

HANG FAT GINSENG (Packaging Design)

HANG FAT GINSENG (Packaging Design)

Sun Hung Kai Properties – Kai Tak Commercial Building (Direct Mail)

Sun Hung Kai Properties – Kai Tak Commercial Building (Direct Mail)

Nearly Everyone Nuclear (Poster Design, Photography, Art & Design Lab)

Nearly Everyone Nuclear (Poster Design, Photography, Art & Design Lab)

HONG KONG YUEN LONG FAIRVIEW PARK 錦綉花園香港元朗錦繡花園項目，約1980平方呎連花園

HONG KONG YUEN LONG FAIRVIEW PARK 錦綉花園香港元朗錦繡花園項目，約1980平方呎連花園

Norwood home (Logo System Design)

The Racing Club – Discover The Lead To Victory (Corporate Brochure)

The Racing Club – Discover The Lead To Victory (Corporate Brochure)

Endeavourers Chan Cheng Kit Wan Kindergarten 勵志會陳鄭潔雲幼稚園 (Interior Design & Build)

Endeavourers Chan Cheng Kit Wan Kindergarten 勵志會陳鄭潔雲幼稚園 (Interior Design & Build)

Wonder Music (Poster Design)

Wonder Music (Poster Design)

The Racing Club – Join A World Filled With Passion (Promotion Design)

The Racing Club – Join A World Filled With Passion (Promotion Design)

Savills Property Management Limited (Brochure Design, Illustration & Book Design)

Savills Property Management Limited (Brochure Design, Illustration & Book Design)

HONG KONG JOCKEY CLUB PRIORITY – CATS (POP UP DIRECT MAIL)

HONG KONG JOCKEY CLUB PRIORITY – CATS (POP UP DIRECT MAIL)

The Racing Club – Young Elite Lifestyle, Horse Ownership Experience (Advertisement Design)

The Racing Club – Young Elite Lifestyle, Horse Ownership Experience (Advertisement Design)

much design ／ art + lab (Logo System Design)

Art Deco Furniture (Branding, Visual Identity & Advertisement)

Tai Hang Fire Dragon – Hong Kong Heritage Series (Typography, Art & Design Lab)

Much Creative Chinese Name (Poster Design, Typography Design, Art & Design Lab)

Much Creative Chinese Name (Poster Design, Typography Design, Art & Design Lab)

The Heart Sutra (Poster Design, Typography Design, Art & Design Lab)

The Heart Sutra (Poster Design, Typography Design, Art & Design Lab)

Architecture pavilion design (architecture design）

Architecture pavilion design (architecture design）

The Hong Kong Jockey Club College (Promotion Design & Branding Design)

潮流山水 Landscape Trend (Fine Art)

潮流山水 Landscape Trend (Fine Art)

sky100 Hong Kong Observation Deck (HTML Website Design & Programming)

sky100 Hong Kong Observation Deck (HTML Website Design & Programming)

Cosmo Kowloon Hotel (Brochure Design & Book Design)

Cosmo Kowloon Hotel (Brochure Design & Book Design)

The Hong Kong Jockey Club – 125th anniversary sweepstakes (Brochure Design & Book Design)

The Hong Kong Jockey Club – 125th anniversary sweepstakes (Brochure Design & Book Design)

U1 Technology Company Ltd (Flash Website Design, Programming & Animation)

U1 Technology Company Ltd (Flash Website Design, Programming & Animation)

Talent Bang Ltd. (Flash Website Design & Programming)

Talent Bang Ltd. (Flash Website Design & Programming)

ICC SPACE GYM (Brochure Design, Booth Design & Visual Identity)

ICC SPACE GYM (Brochure Design, Booth Design & Visual Identity)

Noah’s Ark Future House Design (Architecture and Interior design)

Noah’s Ark Future House Design (Architecture and Interior design)

Crestron Electronics (Advertisement Design)

Crestron Electronics (Advertisement Design)

Double Happiness (Branding Design, VI Design, Logo Design & Promotion Design)

The Racing Club- Leap Across England (Promotion Design)

The Racing Club- Leap Across England (Promotion Design)

The Racing Club – Garden Of Eden (Promotion Design)

The Racing Club – Garden Of Eden (Promotion Design)

Moving Pulse 脈動 (1) (Contemporary Art)

Moving Pulse 脈動 (1) (Contemporary Art)

wiwoo (Logo System Design)

Eaton Hotel – “Values” Staff Training Program (Poster Design, Pormotion Design & Branding Design)

Eaton Hotel – “Values” Staff Training Program (Poster Design, Pormotion Design & Branding Design)

Sun Hung Kai Properties – Elite Centre (Flash Website Design & Programing )

Sun Hung Kai Properties – Elite Centre (Flash Website Design & Programing )

Silka Hotels (Branding Design, Visual Identity, Corporate Guideline System & Signage Design)

The Racing Club – Chocolate Is Not The Temptation (Promotion design)

The Racing Club – Chocolate Is Not The Temptation (Promotion design)

Sound of the Hillgrove – (Contemporary Art)

Sound of the Hillgrove – (Contemporary Art)

Cosmo Kowloon Hotel – (Branding Design and Visual Identity Design)

Epic Samurai-inspired Self Portraits (Poster Design, Illustration, Art & Design lab)

Epic Samurai-inspired Self Portraits (Poster Design, Illustration, Art & Design lab)

93 WYS

The Hong Kong Jockey Club (Advertisement Design & Promotion Design)

The Hong Kong Jockey Club (Advertisement Design & Promotion Design)

Pico Brochure

Addiction (Poster Design, Promotion Design, Photography, Art & Design Lab)

Addiction (Poster Design, Promotion Design, Photography, Art & Design Lab)

MORE INTERIOR DESIGN (Logo System Design)

Lee Gardens Offices (Brochure Design)

Lee Gardens Offices (Brochure Design)

Red Fish Apparel (Styling & Photography)

Nation Faces (Painting, Graphic Art, Art & Design Lab)

Nation Faces (Painting, Graphic Art, Art & Design Lab)

Avedia (Branding, Visual Identity & Logo System Design)

The Racing Club – Member Welcome Kit 2010 – 2011 (Brochure Design, Book Design & Packaging Design)

The Racing Club – Member Welcome Kit 2010 – 2011 (Brochure Design, Book Design & Packaging Design)

The Hong Kong Jockey Club College – (Branding, Visual Identity & Logo System Design)

Langham Hotel Group – Q league (Magazine Design & Book Design)

Langham Hotel Group – Q league (Magazine Design & Book Design)

土炮 – 柏林洋服掘出本地好薑

Sun Hung Kai Properties – 26 Nathan Road (Direct Mail)

Sun Hung Kai Properties – 26 Nathan Road (Direct Mail)

Red Fish Apparel (HTML5 Website Design & Programming)

Red Fish Apparel (HTML5 Website Design & Programming)

Red Fish Apparel (Poster)

Red Fish Apparel (Poster)

The Hong Kong Jockey Club – The Rising Star Programme (Branding Design, Visual Identity & Logo System Design)

Poor And Rich (Poster Design, Typography Design & Art & Design Lab)

Poor And Rich (Poster Design, Typography Design & Art & Design Lab)

Goldenmars Technology Holdings Limited (Brochure Design, Catalog Design & Book Design)

Goldenmars Technology Holdings Limited (Brochure Design, Catalog Design & Book Design)

Daikin Corporate Poster (Photography / Graphic Design / Advertising Design / Poster Design)

Daikin Corporate Poster (Photography / Graphic Design / Advertising Design / Poster Design)

WALNUT 9 (BROCHURE DESIGN)

WALNUT 9 (BROCHURE DESIGN)

Sun Hung Kai Properties – Kowloon Commerce Center (Flash Website Design & Programming)

Sun Hung Kai Properties – Kowloon Commerce Center (Flash Website Design & Programming)

Cosmo Kowloon Hotel (Branding Design, Visual Identity Design & Logo System Design)

A Hundred Privileges A Click Away (Promotion & Leaflet)

A Hundred Privileges A Click Away (Promotion & Leaflet)

Strokes Of Chinese Characters (Poster Design, Typography Design, Art & Design Lab)

Strokes Of Chinese Characters (Poster Design, Typography Design, Art & Design Lab)

The Racing Club – Member Welcome Kit 2007-2008 (Brochure Design, Book Design & Packaging Design)

The Racing Club – Member Welcome Kit 2007-2008 (Brochure Design, Book Design & Packaging Design)

Catlog Magazine – June Issue (Magazine Design & Book Design)

Catlog Magazine – June Issue (Magazine Design & Book Design)

Langham Hotel Group – Q.League (Magazine Design & Book Design)

Langham Hotel Group – Q.League (Magazine Design & Book Design)

Double Happiness (Branding Design, Visual Identity & Logo System Design)

YMCA College of Careers (HTML5 Website Design & Programming)

YMCA College of Careers (HTML5 Website Design & Programming)

HONG KONG TOURISM BOARD (Character Design)

HONG KONG TOURISM BOARD (Character Design)

Broadway (Visual Identity & Branding Design)

6 Broadwood Road, Happy Valley, Wan Chai District, Hong Kong Island 比華利山跑馬地樂活道六號

6 Broadwood Road, Happy Valley, Wan Chai District, Hong Kong Island 比華利山跑馬地樂活道六號

Links of London – Christmas & Invitation Card (Promotion Design)

Links of London – Christmas & Invitation Card (Promotion Design)

One Mall 宝龙一城厦门 (Logo Design)

Love In Water (Poster Design, Photography, Illustration, Art & Design Lab)

Love In Water (Poster Design, Photography, Illustration, Art & Design Lab)

Cellini Italian Restaurant (Branding Design & Visual Identity)